SWAROVSKI CELEBRATES OPENING OF STAMFORD TOWN CENTER
Store Opening Further Strengthens Swarovski's
Retail Brand-Building Strategy
Released: 10/12/07
CRANSTON, RI, OCTOBER 5, 2007 – Swarovski, the world leader in cut crystal, proudly announces the opening of its retail store in Stamford Town Center, Stamford, Connecticut. The 370 square foot store is slated to be open for business on October 19, 2007. Swarovski's retail ventures are part of an aggressive brand building effort.
"As Swarovski's audience continues to grow, so does the need for product accessibility," says Kevin Coen, Executive Vice President, Swarovski North America Ltd. "Retail stores allow us to cater to our loyal consumers, as well as expand our audience. We plan to continue to develop this aspect of our business."
Melissa Carden, Brand Communication Manager of Swarovski North America Ltd., affirms, "Seeing the entire collection together makes for a very impressive display and allows us to demonstrate the depth of our product line."
The Swarovski store offers a variety of products from each of its lines, including:
* Swarovski Jewelry and Accessories -- A line of opulent crystal jewelry using pave settings and colored stones for day-into-night dressing. The collection includes earrings, necklaces, bracelets, pins, rings, watches, handbags, wallets and key chains.
* Swarovski Home Accessories – A collection of functional crystal objects including vases, frames, candleholders and crystal stemware.
* Swarovski Silver Crystal -- Consists of more than 140 figurines and decorative items inspired by themes such as "Fables and Tales," "Rare Encounters," "In the Secret Garden," and "Feathered Beauties."
* Swarovski Crystal Moments -- A whimsical group of collectible objects including "First Steps," "Flower Dreams," "Happy Moments," and "Little Companions".
* Crystal Paradise -- A colorful line of birds, butterfly's, fish, flowers, crystal pins, brooches, and objects. An homage to nature, this enchanting and creative collection fuses Swarovski's expertise and innovation to create whimsical crystal creatures.
* Swarovski Optik – A line of high quality precision optical instruments including telescopes, riflescopes, and binoculars.
* Swarovski Crystal Society -- As an added service, sales consultants will be able to register consumers wishing to join the Swarovski Crystal Society, which boasts close to 90,000 members in the United States alone.
Swarovski opened its first two stores simultaneously at Copley Place in Boston, Massachusetts and Beachwood Place of Beachwood, Ohio in November 1997. Since then, additional retail locations have been added, with the Stamford Town Center store serving as the 134th store in the company's rapidly growing retail segment.
For more than a hundred years Swarovski, the Austrian family company based in Wattens in the Tyrol, has been the world's leading brand for cut crystal. Crystal jewelery stones and crystalline semi-finished goods for the fashion, jewelery and lighting industries are as much a part of the company's product range as gift articles, home accessories, and collectibles fashioned from faceted crystal. Swarovski's artistic and design abilities are evident in Daniel Swarovski Paris and Swarovski Jewelery, the company's accessory and jewelery ranges. Since 1995 visitors have been able to enjoy the ultimate crystal experience at the Swarovski Crystal Worlds. The Swarovski group also includes Tyrolit, which produces grinding tools and abrasives, and Swarovski Optik, the company's optics division, with its precision optics for hunting and nature observation. In 2005 Swarovski achieved group sales of Euro 2.14 billion with a total of approximately 17.000 employees.
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For more information please contact:
Katie Sweeney
katherine.sweeney@swarovski.com
Phone: 401-463-2663
Fax: 401-463-2571